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Hi, I am Farhad

I grew up in The Netherlands to an immigrant refugee family and currently live a busy life as a grown-up in America. However, no matter where we live, I find that we all share similar snacking habits. For example, we snack the most when we’re sad, stressed, busy, or bored. The reason we do this is very simple, we hope that it makes us feel better. However, big food brands have been offering Americans uninspired snacking options. The kind that gives you a temporary kick followed by guilt.

“I call it
regretful snacking”.

A feel-good cookie

Sure, everyone has a sweet tooth, but it doesn’t mean that these cravings should be considered a guilty pleasure. In fact, truly great snacks should satisfy your cravings and offer a sense of joy. This is why I decided to create a cookie that satisfies your cravings and offers a sense of joy afterward. That is how Sweet Amsterdam was born! Our Stroopwafels combine unique European textures and amazing flavors, with organic and better-for-you ingredients to inspire happy snacking.